How Dynamic Pricing for Freight Brokers Helps You Win Faster in a Slowing Season

Sunnybrook TMS
Dec 4
3 min read

Why Dynamic Pricing for Freight Brokers Matters in December

When freight softens in December, shippers adjust budgets and carriers shift networks. Every load becomes more competitive. The brokers who win are the ones who quote faster, price accurately, and protect margin with consistent logic. Dynamic pricing for freight brokers is the most effective way to achieve that level of performance.

Sunnybrook’s built in pricing engine, QuoteIQ, gives brokers instant rate recommendations, clear margin controls, and a faster workflow inside the TMS. This creates a major advantage during slower seasons when every minute counts.

How QuoteIQ Improves Speed and Wins More Freight

Instant rate suggestions QuoteIQ generates pricing immediately by analyzing data sources like DAT and Triumph Intelligence.

Smarter decisions with real data Users anchor quotes to real market conditions and internal history. This gives teams confidence to price every lane.

Margin protection with rules QuoteIQ applies user defined rules that keep pricing aligned with customer expectations and internal profitability targets.

Faster workflow inside Sunnybrook Since QuoteIQ is part of the TMS, brokers no longer lose time switching between platforms.

Best Practices for Mixing Cost Models with Win History

Strong pricing blends market benchmarks with the patterns your team sees daily.Use lane level win data to adjust strategy. Track customer tendencies that influence award rates. Identify lanes that frequently use the same carrier. Set clear margin bands to standardize pricing across the team.

These habits reduce guesswork and make QuoteIQ even more effective.

Reducing Quote Time to Increase Pull Through

In a soft market, the first accurate quote often wins. QuoteIQ removes delays caused by research and manual price checks. Your team sends more quotes in less time and increases pull through simply by responding first.

What Is Coming to QuoteIQ in 2026

Sunnybrook is expanding QuoteIQ to give brokers a more powerful pricing engine.

Use of customer contracted rates QuoteIQ currently references DAT and Triumph Intelligence. Soon it will also check contracted pricing stored in customer profiles.

RFP and contract uploads Users will be able to upload or manually enter customer contract rates to drive more precise margin logic.

Lane and shipment history for smarter pricing QuoteIQ will use shipment history to refine suggestions. If a lane already has a proven carrier at a predictable cost, the pricing engine will incorporate that information.

Together, these enhancements will help brokers win more freight and price with stronger accuracy.

Examples from Real Broker Workflows

Faster response equals more freight Teams that use QuoteIQ consistently win more loads by responding before competitors. One broker reduced quote time from minutes to seconds during holiday week and saw a clear rise in awarded freight.

More controlled margin By anchoring quotes to real data, teams avoided underpricing during volatile weeks and maintained healthier margins.

Consistency across new and experienced brokers QuoteIQ allowed new hires to quote with the same confidence and accuracy as senior brokers.

Time to Think Smarter

December is a valuable month to refine pricing strategy. Dynamic pricing for freight brokers gives teams a competitive advantage through speed, accuracy, and data driven confidence. QuoteIQ helps brokers win more freight today and positions them for a stronger start to the new year.

Want to see it in action? Just let us know.

Catch you on the road,

The Sunnybrook TMS Squad