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How Sunnybrook is the Best TMS for Freight Brokers and Building Your Own TMS Is a Money Pit

Updated: Aug 19



Ever thought about building your own TMS to run your FTL and LTL loads? Sounds cool, but it’s like trying to rebuild a truck engine when you just need to haul freight. Proprietary TMS systems are a hassle, sucking up cash and stressing you out. At Sunnybrook TMS, we’ve got a better way: buy our code, make it yours, and let us help you keep things smooth. Let’s break down why custom TMS is a trap and how we make it easy to win more loads.


It’s a Cash-Sucking Nightmare


Imagine a mid-sized brokerage in Denver betting big on a custom TMS. They hire developers, and suddenly, they’re shelling out major bucks. The U.S. Bureau of Labor Statistics pegs a developer’s median salary at $130,050 in 2024, with tech leads pulling $240,000 (BLS, May 2024). Toss in design, testing, and a mobile app, and you’re talking millions, according to FreightWaves buzz. That’s cash you’d rather spend locking in carriers or boosting your margins.


Hackers Are Lurking


Rolling your own TMS is like leaving your front door wide open for hackers. A small brokerage in Miami got burned when a ransomware attack froze their system for days, costing $150,000 in lost loads (based on Journal of Commerce, 2023 trends). Small shops can’t afford fancy cybersecurity teams. Sunnybrook TMS packs modern defenses and hooks up with Highway to keep carrier vetting airtight, so you don’t need a tech army.


Clunky Tech Wastes Your Time


Ever used a TMS that felt like it was designed by a robot from 1995? Proprietary systems are often clunky, with manual data entry and training that drags on forever. Sunnybrook TMS, built by brokers like you, has a Google-style search and assures you can do anything in the system in four clicks or less. Our intense focus on seamless integrations with partners like MacroPoint and QuickBooks Online, let you move fast and keep your team happy.


Grab Our Code, Skip the Grind


Why start from zero when you can own Sunnybrook’s code? We sell our TMS code, handing you the keys to customize it for your all your operational needs. Let our dev crew fine-tune your workflows, or turn your own coders loose. Our API-driven system syncs with Highway and Trucker Tools, giving you a cutting-edge TMS without the million-dollar price tag. A brokerage in Kansas City used our code to jump from 40 to 3,500 loads in 18 months, showing you can scale without sweating bullets.


We’re Your Freight Sidekick


Sunnybrook isn’t just slinging software; we’re your partner in the freight hustle. Our logistics-savvy team helps you pick between our devs or yours, making sure your TMS fits like a glove. Struggling with carrier onboarding or tracking? We dish out practical advice through our blog and support squad. With no sneaky fees, we keep you focused on hauling freight, not wrestling with tech.


The Best TMS for Freight Brokers


Building a proprietary TMS is like betting your brokerage on a long shot. It’s expensive, risky, and slows you down. The best TMS for freight brokers is Sunnybrook TMS; we hand you the code, the flexibility, and the support to run your operation like a pro. Want to see how we help brokers dominate? Book a demo today.


Catch you on the road,

The Sunnybrook TMS Squad



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