Sunnybrook and Highway Expand Access to Carrier Identity® Technology for Emerging Brokerages

Mar 11
2 min read

Why Carrier Identity® Technology Is Critical for Modern Brokerages

Freight fraud continues to rise across the logistics industry, creating serious operational and financial risk for brokers of all sizes. From double brokering to identity theft, fraudulent carrier activity has become increasingly sophisticated and difficult to detect.

Many large brokerages have responded by investing heavily in Carrier Identity® technology to verify carriers and monitor activity across their networks. However, growing brokerages have historically struggled to access the same tools due to cost and implementation barriers.

Sunnybrook TMS is helping change that.

Freight Fraud Is Reshaping Brokerage Risk

Fraudulent carrier activity is no longer an occasional issue. It has become a persistent operational risk that brokers must actively manage. Bad actors are using increasingly sophisticated tactics to impersonate legitimate carriers, steal loads, and disrupt supply chains.

Without strong verification infrastructure, brokers can unknowingly introduce risk into their carrier networks. The financial impact can be significant, but the reputational damage can be even more difficult to recover from.

The Technology Gap for Growing Brokerages

Many large brokerages have invested heavily in Carrier Identity® technology to protect their networks. These tools allow operations teams to verify carriers, monitor behavior, and identify suspicious activity before problems occur.

For smaller and growing brokerages, accessing this level of protection has historically been difficult. Cost and implementation complexity have often placed advanced identity infrastructure out of reach during the early stages of growth.

Expanding Access to Carrier Identity® Technology

Through an expanded partnership with Highway and participation in the Highway Connect Reseller Program, Sunnybrook is helping make Carrier Identity® technology more accessible to emerging brokerages.

The program lowers the barrier to entry so growing brokers can implement trusted carrier verification tools earlier in their lifecycle. Instead of waiting until they reach a larger scale, brokerages can build secure carrier networks from the start.

Carrier Identity® Insights Embedded in the Workflow

Sunnybrook’s integration with Highway embeds Carrier Identity® insights directly inside the Sunnybrook platform.

Operations teams can onboard carriers, verify identity, and monitor carrier activity without leaving the TMS. Having identity intelligence integrated into daily workflows allows brokers to maintain strong fraud protection while still moving quickly to cover freight.

For growing brokerages, balancing operational speed with security is essential.

Building a More Trusted Freight Network

As brokerages expand their carrier networks, maintaining trust becomes increasingly important. Carrier Identity® technology plays a central role in ensuring that brokers are working with legitimate and reliable carriers.

Sunnybrook’s partnership with Highway reflects a shared commitment to strengthening trust across the freight ecosystem by making reliable Carrier Identity® tools easier for brokers to adopt early in their growth.

By combining a modern, scalable TMS with trusted Carrier Identity® technology, Sunnybrook and Highway are helping brokerages build more secure operations while maintaining the speed and flexibility required to compete in today’s freight market.

Catch you on the road,

The Sunnybrook TMS Squad